Please ensure Javascript is enabled for purposes of website accessibility Helping Sustain Small Businesses in India Through the Pandemic


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Three women weaving baskets together
Story: COVID-19 India

Avanti Finance Helps Sustain Underserved Small Businesses

Project Overview

India is home to more than 63 million micro, small, and medium enterprises (MSMEs), 98% of which fall into the “micro” category, meaning they have nine employees or fewer. These tiny organizations are critical to the country’s social and economic development, and many provide essential services within their communities.  

Unfortunately, MSME entrepreneurs often face challenges accessing the credit necessary to sustain and grow. A recent survey found just 22% of Indian startups and MSMEs have more than a three-month runway, and 41% have one month or less.

Avanti Finance is striving to change these outcomes and rebuild livelihoods. The tech-powered non-banking financial institution is offering collateral-free loans to micro-entrepreneurs through its fully digital platform.

I ran a small scrap shop, which completely shut down during the pandemic. A grant from Avanti enabled me to buy two pushcarts and revive my scrap business.


How It Helps

Many of the micro-enterprises in India are unregistered proprietorships, which means they lack access to formal credit. And, without this critical safety net, unexpected crises quickly drain entrepreneurs’ resources and make it difficult to sustain operations. As a result, these grocery stores, eateries, farms, and other critical service providers face temporary or permanent closure. 
To help micro-enterprises cover their expenses and continue serving their communities, Avanti offers up to INR 150,000 in working capital for up to 30 months at a highly favorable 11 – 15% per annum interest rate. Transactions are paperless, cashless, and handled entirely online. 

These loans support entrepreneurs in rebuilding their businesses, regaining their economic and social statuses, and ensuring they can continue to support their families and communities. 

So far, thanks to its partnership with Self Employed Women’s Association (SEWA), Samhita, Jai Kisan, and ASA International India Microfinance Limited to identify borrowers, Avanti Finance has helped more than 3,600 entrepreneurs secure credit. Access to these business-saving funds has not only helped sustain entrepreneurs and their employees but also boosts local economic growth and helps achieve greater financial inclusion overall.